Soorahi Events Recap: Media, Tastemakers & Whisky
Not every whisky story begins with a bottle. Some begin with a room full of people, writers, creators, bartenders, designers, and curious minds leaning in, listening, and tasting with intent. That’s what made the recent Soorahi gatherings feel different. They weren’t about spotlight or spectacle. They were about presence. In a world where launches are often rushed and loud, these moments unfolded slowly. Conversations lasted longer than expected. Notes were taken by hand. Glasses were refilled only when someone felt ready. It felt less like an event and more like a shared pause. Where Media Meets Meaning The first thing you noticed wasn’t the whisky, it was the atmosphere. Media professionals didn’t arrive looking for soundbites. They came curious. Tastemakers didn’t perform; they observed. The setting invited questions rather than applause. Instead of pushing talking points, the focus stayed on dialogue. What does refinement mean today? How do Indian palates evolve? Why do some wh...